Old school Pinoy print ads. Scanned and served with nostalgia.

Enjoy! Also, sharing is <3.

Biyernes, Abril 24, 2009

Magnolia Ice Cream Is Undeniably A Classic

Magnolia Chocolait, Magnolia Ice Cream, Magnolia Butter, Magnolia plant near St. Paul--you name it, I like(d) it. Darn the first mention is the tear-jerker of all Magnolia products I used to consume. Who didn't love the chocolate milk that came in glass bottles? I am wishing I saved some of those bottles for memorabilia.

Same goes for this Irish Classic-flavoured Magnolia Ice Cream. So they say it's exquisitely brewed. Well, I think from years of eating ice cream, I've realized that as long as it's coffee flavoured, then nothing could go wrong.


thisisoldschooladvertising_magnolia irish coffee classic


By now, a lot of you would have realized that to create this naturally-looking ice cream that didn't melt in intense heat of studio lights, people from ad agencies had to rely on what they call food styling--essentially making fake food look darn real. So this ice cream probably was mashed potatoes in real life. But I must admit--again with little editing, they made the print out stand out in a cluttered world of black-text-on-gray-paper.

Great great work, truly exquisite :)


Copy:

EXQUISITELY BREWED
New! Irish Coffee Classic
Special coffee ice cream blended with Irish cream liqueur and rippled with coffee syrup. In a flavor duet with rich, rich cream-based ice cream lavishly laced with chocolate-coated butter cookies and chocolated coated marshmallows. Try it and brew up a passion.
Definitely, among the world's best tasting ice creams.





*To retain the details of the ad (from the creases down to the paper texture), I refrained from altering the image, save for the watermark, brightness/contrast adjustments and the stitching (the magazine happens to be bigger than my scanner, seriously.)

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