Old school Pinoy print ads. Scanned and served with nostalgia.

Enjoy! Also, sharing is <3.

Biyernes, Abril 24, 2009

Magnolia Ice Cream Is Undeniably A Classic

Magnolia Chocolait, Magnolia Ice Cream, Magnolia Butter, Magnolia plant near St. Paul--you name it, I like(d) it. Darn the first mention is the tear-jerker of all Magnolia products I used to consume. Who didn't love the chocolate milk that came in glass bottles? I am wishing I saved some of those bottles for memorabilia.

Same goes for this Irish Classic-flavoured Magnolia Ice Cream. So they say it's exquisitely brewed. Well, I think from years of eating ice cream, I've realized that as long as it's coffee flavoured, then nothing could go wrong.


thisisoldschooladvertising_magnolia irish coffee classic


By now, a lot of you would have realized that to create this naturally-looking ice cream that didn't melt in intense heat of studio lights, people from ad agencies had to rely on what they call food styling--essentially making fake food look darn real. So this ice cream probably was mashed potatoes in real life. But I must admit--again with little editing, they made the print out stand out in a cluttered world of black-text-on-gray-paper.

Great great work, truly exquisite :)


Copy:

EXQUISITELY BREWED
New! Irish Coffee Classic
Special coffee ice cream blended with Irish cream liqueur and rippled with coffee syrup. In a flavor duet with rich, rich cream-based ice cream lavishly laced with chocolate-coated butter cookies and chocolated coated marshmallows. Try it and brew up a passion.
Definitely, among the world's best tasting ice creams.





*To retain the details of the ad (from the creases down to the paper texture), I refrained from altering the image, save for the watermark, brightness/contrast adjustments and the stitching (the magazine happens to be bigger than my scanner, seriously.)

Martes, Abril 21, 2009

This Was The Way To Advertise Cooking Oil...

...S'yempre pa, Minola! (note the apostrophe, boys and girls...few people write that word that way, astig :p )

Can you see the healthy, wide-eyed omigosh-this-ad-is-gonna-make-me-famous look of the cute girl don in a semi-hawaiian look who's probably in her late 20s right now? She's a good testimony for all that wellness that comes with Minola cooking oil right after deep frying a whole batch of breaded chicken with it. :-)

See, it was that simple. But I believe it was the darn prawns that convinced me flat. Hehe.






Copy:

For Whole-Family Goodness, Choose The Healthy Cooking Oil
The Philippines' No. 1...S'yempre pa, Minola
As clear as can be. You can really see how pure and refined Minola is. No undesirable odor, no oily smell or taste. You'll love frying and cooking with Minola.
Savour the natural good taste of food. S'yempre pa, Minola, the premium edible oil!

*To retain the details of the ad (from the creases down to the paper texture), I refrained from altering the image, save for the watermark, brightness/contrast adjustments and the stitching (the magazine happens to be bigger than my scanner, seriously.)