Old school Pinoy print ads. Scanned and served with nostalgia.

Enjoy! Also, sharing is <3.
Ipinapakita ang mga post na may etiketa na creatives. Ipakita ang lahat ng mga post
Ipinapakita ang mga post na may etiketa na creatives. Ipakita ang lahat ng mga post

Biyernes, Abril 24, 2009

Magnolia Ice Cream Is Undeniably A Classic

Magnolia Chocolait, Magnolia Ice Cream, Magnolia Butter, Magnolia plant near St. Paul--you name it, I like(d) it. Darn the first mention is the tear-jerker of all Magnolia products I used to consume. Who didn't love the chocolate milk that came in glass bottles? I am wishing I saved some of those bottles for memorabilia.

Same goes for this Irish Classic-flavoured Magnolia Ice Cream. So they say it's exquisitely brewed. Well, I think from years of eating ice cream, I've realized that as long as it's coffee flavoured, then nothing could go wrong.


thisisoldschooladvertising_magnolia irish coffee classic


By now, a lot of you would have realized that to create this naturally-looking ice cream that didn't melt in intense heat of studio lights, people from ad agencies had to rely on what they call food styling--essentially making fake food look darn real. So this ice cream probably was mashed potatoes in real life. But I must admit--again with little editing, they made the print out stand out in a cluttered world of black-text-on-gray-paper.

Great great work, truly exquisite :)


Copy:

EXQUISITELY BREWED
New! Irish Coffee Classic
Special coffee ice cream blended with Irish cream liqueur and rippled with coffee syrup. In a flavor duet with rich, rich cream-based ice cream lavishly laced with chocolate-coated butter cookies and chocolated coated marshmallows. Try it and brew up a passion.
Definitely, among the world's best tasting ice creams.





*To retain the details of the ad (from the creases down to the paper texture), I refrained from altering the image, save for the watermark, brightness/contrast adjustments and the stitching (the magazine happens to be bigger than my scanner, seriously.)