If I'm not mistaken, I think this Johnson's Baby Soap ad had a longer visible period because I remember back then, I used to always see it in print media and I'd always find that baby-in-the-basket to be cuddly and cute. Haha.
I think Johnson's and Tender Care had the same approach in advertising. Will look for a Tender Care ad for comparison :-)
Ad copy:
Shouldn't your baby's first soap be the gentlest?
No other soap babies you better.
(Product shot)
