Old school Pinoy print ads. Scanned and served with nostalgia.

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Miyerkules, Hunyo 27, 2012

"Phyte" The Big C!


 This guy was the face of Del Monte's line of pineapple products back in the 90s. I just forgot the name of this character actor (hindi ba kasama siya sa series na Anna Karenina?). Anyway, looking at him, don na don ang itsura niya, so it all kind of adds up...you know, pineapples grown in farms, hacienderos, the woven hat to shield hacienderos from the harsh sunlight, the shirt with stripes in arresting tropical colours, the tan skin. Boom.

And yeah, Del Monte used the "phyte" word, referencing phytochemicals and how it fights cancer. Yup, wordplay. I think that was iconic, in its own little way.

Also, I love pineapple juice (Del Monte man o Dole), but I am beginning to think this love for this citrus juice is what triggered acid reflux in me, which kind of opened a disappointing pandora's box of foods that are absolutely no-nos until I get this acid reflux out of my system. Shet.

Ad copy:

"PHYTE" THE BIG C THE NATURAL WAY WITH (logo) DEL MONTE


The good news from science is that there is a natural way to fight CANCER -- phytochemicals! These amazing substances work against the "Big C" by preventing the formation of harmful elements in the body during digestion! We can get these fantastic phytochemicals by taking fruits and 100% natural juices (they can't be added to powdered drinks).


The good news from Del Monte is you can conveniently get your phytochemicals by eating Del Monte pineapple or drinking Del Monte 100% Pineapple Juice.


So "Phyte" the "Big C" the natural way with your friend, Del Monte!

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